| Copywriting |
• Short and punchy ad copy
• Breakthrough-the-clutter email copy
• Intelligent brochure and mailer copy
• Informative, interesting website content
• Imaginative DVD, CD, Video and TV show scripts
• Compelling and often entertaining radio and TV scripts
• Thoughtful, well-crafted letters, articles and speeches |
| Concept Development |
Specializing in The Big Idea that wraps around the messaging. |
| Online |
Website strategy, content development, email blasts, writing/scripting interactive CD and DVD modules, SEO, etc… |
| Integrated Marketing |
Targeted programs unified with a single clear voice… |
| Branding/Positioning |
Brand development, image building, continuity standards, etc… |
| Collateral |
Brochures, direct mail, sell/data sheets, sales support materials… |
| Advertising |
Ad campaigns, product launches, lead generators… |
| Trade Shows |
New product launch presentation scripts, booth themes, sales support and handout materials, promotional ideas/contests, presentation scriptwriting and production… (former Creative Director on COMDEX) |
| Scriptwriting |
Corporate videos and DVDs, training/education presentations, speeches, TV and radio scriptwriting & production, television show concept development & scripts… |
| Article Writing |
Corporate/product profiles, interviews, reports, white papers, ghostwriting… |
"Thanks! You are fast!"
– Christopher Postizzi, Marketing Communications Manager
International Law Firm, Boston, MA
"For the past 20 years, Jon has been providing me with amazing copy. It doesn’t matter what the product or service is. I provide an objective and some very crude notes and the words just flow from Jon ‘magically’. He has a no-nonsense way of getting to the heart of the matter and spinning the most positive statements you will ever read."
– Ron Ranere, President
Ranere Associates Inc./Architects
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