ADVERTISING
Ropes & Gray
www.ropesandgray.com
In order to quickly establish a major presence in the rapidly-growing Intellectual Properties (IP) arena, Boston’s largest law firm, Ropes & Gray acquired an old, very well established, NYC-based IP law firm, Fish & Neave - whose clients have included the Wright brothers…and wanted the world to know about it. Part of the communication strategy was to develop a series of short-and-punchy awareness ads for The Fish & Neave IP Group of Ropes & Gray.
|
